Over the last 3-5 years, we have seen the rise of companies such as Uber and Airbnb in what economists are calling the “sharing economy.” These companies are doing so well that both can be found on Fortune’s Unicorn List, a list of private companies that have at least a billion dollar valuation. What makes these services so profitable and creative is that they use what already exists, your car or a basement apartment in your home, and makes use of it in a way that maximizes it potential value. In the case of Uber, you already have your car. You might own it outright or be making payments on it, and you are paying for insurance, so why not turn those costs into an investment? This is a great business model because it’s simple and sustainable. You don’t have to build anything new. You don’t have to sell anything. You take what you have already and make it work for you.
When we look at healthcare, most services and treatments do exactly the opposite of Uber. Rather than working with what is already there, they essentially add to (or in some cases like surgery) take something away from your body. It’s a business model centered on treating and managing symptoms. If something isn’t working right with your body, there is a product available for that. For instance, if you have an ache or pain, you take an Advil or Tylenol for relief; This is adding something to the body for the purpose of symptom management. Without a doubt, there are times where some healthcare products are lifesaving, especially in a crisis or emergency. But for the majority of us, thankfully, we do not live in a state of constant crisis as far as our health is concerned.
This is where NeuroStructural Chiropractic care can make a difference. Instead of focusing on symptoms and treating pain, NeuroStructural Chiropractic looks for underlying Structural Abnormalities within the spine. We know that these departures from normal can compromise the structural integrity of the spine (the foundation of the human body) and can also cause deficits in optimal brain-body communication over the complex network of wires (nerves) that the spinal segments are responsible for protecting. Focusing on the underlying cause allows the NeuroStructural Chiropractor to provide a self-sustaining, longer-lasting solution to the patient’s Secondary Conditions (symptoms).
In essence, we look at your body and we find ways to maximize its potential for health without adding or taking anything away from it. NeuroStructural Chiropractic improves the body so that it is PROACTIVE in terms of PREVENTING illness, disease, and degeneration, while at the same time OPTIMIZING the body so that every muscle and organ is working at full capacity.
Is this possible? Health without external products and treatments? Emphatically, the answer is YES. In fact, health has always come from within us. And just as it is so in this new sharing economy, the best model is one where you can maximize what you already have within your amazing body.
